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Building effective online PR requires knowledge of the latest tools, research into blogging trends, understanding social media developments like YouTube, Tecnorati, DiGG, Facebook, and above all, how to measure the payoff.

With the help of Greg & Jamie, in no time, you'll comprehend the online world and have all the tools at your disposal.

New Online PR Videos

Tutorial Videos
Workshop Archive
Anatomy of a top flight social media campaign

Create Quality Content That Ranks Part 2
Creating Ads Worth Spreading
Creating Quality Content That Ranks

Direct Comparison of Optimized and Unoptimized Releases - Greg Jarboe

How To Pitch Bloggers - Greg Jarboe & Jamie O'Donnell

Introduction to Online PR

Online PR 2.0 - Greg Jarboe
Online PR 2.0 Part 1 - Introduction
Online PR 2.0 Part 2 - Christian Science Monitor
Online PR 2.0 Part 3 - Windows Secrets
Online PR 2.0 Part 4 - Wharton School
Online PR 2.0 Part 5 - Harlequin Romance
Online PR 2.0 Part 6 - Parents Magazine
Online PR 2.0 Part 7 - Yell
Online PR 2.0 Part 8 - The New Communication Flow Model
Online PR: Strategies and Tactics, Part 1
Online Publicity for CEOs - Greg Jarboe
Optimizing Online PR For Search With Business Wire

Press Release Measurement - Greg Jarboe
Press Release Optimization Part I: Choosing and Positioning Your Keywords
Press Release Optimization Part II: Adding Links and Submitting to Wire Services
Press Release Packages: Conference Call - Greg Jarboe

Submitting Press Releases Online - Michael Stebbins
SuperPages.com: Experience from the trenches - Greg Jarboe

The Evolution of Online PR: Press Releases

Universal Search - Getting Found in All the Right Places - Greg Jarboe
Universal Search - Getting Found in All the Right Places: Blogs - Greg Jarboe
Universal Search - Getting Found in All the Right Places: News - Greg Jarboe
Using Online PR to Compete Against Free - Greg Jarboe

Video Strategy: Basic Planning - Greg Jarboe