Member Area
Social media has been around for a long time, but now the conversations have increased enormously in importance. Join social media expert Jennifer Laycock as she brings a dose of common sense to this turbulent topic and skillfully categorizes all the major social media avenues and how individuals and businesses can leverage each one.

New Social Media Videos Social Media Measurement
Social Media Listening & Reputation Management
Finding And Communicating With Influencers
Understanding Social Media
Facebook Marketing Part 2: Getting Started
Facebook Marketing Part 4: Understanding Facebook Ads
Facebook Marketing Part 1: Gaining An Understanding
Facebook Marketing Part 3: Going to the Next Level

 

Tutorial Videos
Workshop Archive
8 Keys to Writing Online

Adding Flickr to Your Online Marketing Strategy Part 1: The Power of Flickr - Jennifer Evans Laycock
Adding Flickr to Your Online Marketing Strategy, Part 2: Flickr Networking - Jennifer Evans Laycock
Adding Flickr to Your Online Marketing Strategy, Part 3: Case Studies - Jennifer Evans Laycock

Blogging for Business Part 1: What Makes Blogs Essential? - Jennifer Evans Laycock
Blogging for Business Part 2: Why the Conversation Matters - Jennifer Evans Laycock
Blogging for Business Part 3: The Rules of the Game - Jennifer Evans Laycock
Blogging for Business Part 4: The Social Media Tie-In - Jennifer Evans Laycock
Blogging for Business Part 5: The Perfect Pitch - Jennifer Evans Laycock
Blogging: Blog Architecture - Matt Bailey

Configuring YouTube to Display Links to Your Website - Michael Stebbins
Creating a Social Strategy Part 1: The Blog as a Home Base
Creating a Social Strategy Part 2: Building Realistic Goals
Creating a Social Strategy Part 3: Matching Tactics to Goals

Facebook Marketing Part 1: Gaining An Understanding
Facebook Marketing Part 2: Getting Started
Facebook Marketing Part 3: Going to the Next Level
Facebook Marketing Part 4: Understanding Facebook Ads
Finding And Communicating With Influencers
Finding and Communicating with Influencers: Part 1
Finding and Communicating with Influencers: Part 2
Finding and Communicating with Influencers: Part 3

Igniting Viral Campaigns - Part 1 - Introduction to Viral Marketing
Igniting Viral Campaigns - Part 2 - What Drives the Spread?
Igniting Viral Campaigns - Part 3 - Qualities of a Viral Idea
Igniting Viral Campaigns - Part 4 - Brainstorming the Idea
Igniting Viral Campaigns - Part 5 - Matching Campaign to Goal
Igniting Viral Campaigns - Part 6 - Orchestrating the Launch
Introduction to Social Media

Leveraging Social News and Bookmarking: Part One
Leveraging Social News and Bookmarking: Part Two
Leveraging Twitter Part 1: What is Twitter?
Leveraging Twitter Part 2: Why Use Twitter?
Leveraging Twitter Part 3: Define a Goal, Create a Strategy
Leveraging Twitter Part 4: Tools and Tracking
LinkedIn Marketing Strategies and Techniques - Matt Bailey
LinkedIn Part 1: Getting Started
LinkedIn Part 2: Leveraging LinkedIn
Local Business Marketing: Foursquare and Yelp

Measuring Social Media Campaigns
Microblogging Overview

Next Generation YouTube Marketing Part 1: Understanding the Two-Step Flow Model
Next Generation YouTube Marketing Part 2: Getting Discovered
Next Generation YouTube Marketing Part 3: Why Optimize
Nine Steps to Getting Social Media Marketing and Online PR Results

Pitching Bloggers To Tell Your Story

Social Media for CEOs - Matt Bailey
Social Media Listening & Reputation Management
Social Media Measurement
Social Media Reputation Management Part Four
Social Media Reputation Management Part One
Social Media Reputation Management Part Three
Social Media Reputation Management Part Two
Social Media Workshop: Prioritizing Social Media Outlets - 12/2/11
Social Media Workshop: The Facebook Timeline - 3/20/2012
Social Networking Overview

Understanding Social Media